“The collaboration with Thimus marks a significant milestone in consumer understanding.” Fabio Campanile, Global Head of Science & Technology for Taste and Wellbeing at Givaudan. Givaudan has being using the…

Just a few weeks ago, Netflix launched #youarewhatyoueat. A handful of intense seconds of presence of our CEO Mario Ubiali in the docuseries have brought attention to our work on…

Is it possible that the terms “vegan” and “organic” influence on the perception of a product? Discover what we have found out through our latest study on mayonnaise perception.

Is it possible to understand which variables impact on individuals' consumption choices in plant-based food? Discover the results of the study.

We delved deep into the realm of fizzy drinks, analyzing three cola-based beverages to uncover implicit emotional markers and explicit measures such as liking.